|About the Book|
The Shocking LIE About InternetMarketingThe reason that so many web sites are failing right now is simply this: People have beenfed a big load of bull about successful Internet Marketing.Right now, everywhere you look youll hear the same thing...soMoreThe Shocking LIE About InternetMarketingThe reason that so many web sites are failing right now is simply this: People have beenfed a big load of bull about successful Internet Marketing.Right now, everywhere you look youll hear the same thing...so called gurus telling youthat all you have to do is get a bunch of hits to your site and youll make more moneythat you ever thought possible.Its pretty easy to buy into this theory isnt it?I know that when I first started marketing online, I had the same inner conversationwith myself that almost every internet newbie has when they get started.The conversation sounded something like this:Well, lets see here...If I can get 10,000 hits to myweb site...that will be pretty good.And lets say that worst case scenario, only one halfof one percent of them order....OK, so one half of one percent of 10,000 is fiftysales!Wow! If my product brings me $97 per sale and I get 50sales then Ill make $4,850.00! So...if I can just get10,000 hits every couple of weeks, Ill be rich!And you know what? my product is so darn good that Ibet Ill get more than one half of one percent of myvisitors to buy it. I bet Ill get 10% or more. This isgoing to be so easy!Have you ever had this conversation with yourself?Poised over the calculator with dollar signs in your eyes?Well, if you believe the Biggest Lie About Internet Marketing then this conversationmakes perfect sense.But I say the Hits = Sales theory is not entirely true. In fact, its a load of bull! Hereswhy:Hardly anyone EVER buys anything the first time they visit a website.In fact, studies have determined that it takes a typical Internet customer an average ofSEVEN visits to a web site before they buy anything...and thats assuming that you havea good offer, good credibility, and good sales copy on your web site.So, with that fact in mind, you can see why getting a bunch of hits on your web site isnot the answer.If youre just depending on hits then youre in trouble.Sure, you might get a few sales from hits alone but youll have to work like a maniac justto keep enough traffic coming in to amount to anything.And the few orders that come your way most likely wont make you enough money to beworth the hassle.This is why so many web sites fail. They spend a small fortune to drive traffic to theirweb sites but the sales dont come like they expected.So they walk away muttering about how the Internet just doesnt work or its all just abunch of hype.Well, a lot of information out there is just a bunch of hype.In fact, most of the information about Internet marketing is just recycled drivel that waseffective a few years ago but doesnt work now.So...what can you do? Well, sometimes you have to...(pardon the cliche) think outsideof the box.In this case, were going to think outside of the Internet entirely and steal an incrediblypowerful marketing strategy from a totally different industry: mail order.Great news! We just launched our website! We offer close to 600 books for sale on our site most titles not available on Amazon. Great prices and the webs best customer service! Come see what all the buzz is about at: PearlsOfWisdomebBooks.com The site is still under construction so please excuse our virtual dust…Enjoy!