Home » Culture and Complements: Alternative Therapies in Contemporary Medicine by Roberta Bivins
Culture and Complements: Alternative Therapies in Contemporary Medicine Roberta Bivins

Culture and Complements: Alternative Therapies in Contemporary Medicine

Roberta Bivins

Published April 28th 2006
ISBN : 9781861892065
Paperback
176 pages
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 About the Book 

Patients are choosing to seek treatments from outside the mainstream medical industry in greater numbers than ever before, and the alternative medical industry is now a considerable force in its own right: in 2002, US consumers spent more than $15MorePatients are choosing to seek treatments from outside the mainstream medical industry in greater numbers than ever before, and the alternative medical industry is now a considerable force in its own right: in 2002, US consumers spent more than $15 billion on alternative, complementary, or just plain quack medicines and therapies. Alternative treatments are also becoming more popular among British patients, and more accepted by the medical establishment. Acupuncture is offered in shop windows, and ayurveda is the subject of major advertising campaigns. The growing popularity of heterodox and non-Western medical systems in the West has provoked highly controversial claims about the failure of reason among medical consumers, and counter-claims about biomedical arrogance and dogmatism.In Culture and Complements, Roberta E. Bivins evaluates the alternative medical industry, asking whether the current revival in cross-cultural cures is built upon equally ephemeral foundations as in the past, or whether it is really as unique – and durable – a phenomenon as the pundits and promoters claim. She also examines the current and historical appeal of exotic and conventional medical systems and considers how governments, medical professionals and educators, and medical consumers at every level, have responded to their widespread availability. What does their popularity reveal about our changing perceptions of medicine, the body and, indeed, ourselves as citizens of an increasingly globalized, but also increasingly fragmented society?